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7 Fatal Blog Mistakes

Some would have you believe that all you need is a blog to bring customers streaming to your door. But, although a blog is a powerful tool in new media marketing, it’s not a guarantee of business...

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Does Your Digital Engagement Make the Grade?

Marketers want to get engaged? digitally speaking. The million dollar question isn’t ?how many eyeballs are we in front of? anymore, it’s ?how many interactions have we generated?? As the online...

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Six Thanksgiving Blog Post Themes to Be Thankful For

When it comes to creating content, original concepts aren?t always necessary. Sometimes, all it takes is a little creativity within a tried-and-true formula and BOOM – you have a hit. Case in point,...

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Five Reasons Your Marketing Strategy Needs Blogger Outreach

Today’s guest post comes from Kristen Matthews of the blogger outreach company, GroupHigh. Imagine you’re conducting a job interview and the potential candidate talks about how skillful he or she is....

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Blogging with Interactive Content: Drive Leads, Viral Lift, and Online...

Why are blogs so valuable for businesses? Is it the potential reach that results from a well-planned targeting and distribution strategy? Is it the ability to create meaningful connections through...

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